RENAULT R5
CAMPAIGN #MODDER5
THE RENAULT R5 MODELED IN MINECRAFT
To mark the launch of the new R5, Renault wanted to integrate its famous car into a “Mario Kart”-style racing game in Minecraft.
The server (still open to the public until 2026) brought together a number of players from all over the world.
Influencers such as Aypierre and CastCrafter played on the various live circuits, inviting their communities to challenge them.
14
EVENT DAYS
+15 000
TOTAL VIEWERS
760
UNIQUE PLAYERS
66
CONNECTED PLAYERS
(AVERAGE/DAY)
22
MINUTES OF PLAY PER DAY
